Liora London operates this website and online
store, including all related information, content, features,
tools, products and services together referred to as the
“Services”. Our online store is powered by Shopify, which
enables us to provide the Services to you.
This Privacy Policy explains how we collect, use, disclose,
retain and protect your personal information when you visit
our website, place an order, contact us or otherwise interact
with our Services.
By accessing or using our Services, you acknowledge that you
have read and understood this Privacy Policy.
01
Personal information we collect
“Personal information” means information that identifies
you or can reasonably be linked to you. Depending on how
you interact with our Services, we may collect the
following information:
-
Contact information:
your name, email address, telephone number, billing address
and delivery address.
-
Payment information:
payment method details, billing information and transaction
confirmations. Payments are processed by authorised
third-party payment providers.
-
Account information:
login details, account preferences and saved settings.
-
Order and transaction information:
products viewed, added to your basket, purchased, returned,
refunded or exchanged.
-
Communications:
messages, enquiries and other information you provide when
contacting our customer care team.
-
Device and technical information:
your IP address, browser type, device information, operating
system and online identifiers.
-
Usage information:
information about how you navigate and interact with our
website and Services.
-
Marketing preferences:
your choices regarding email marketing, advertising and
other promotional communications.
02
Sources of personal information
We may collect personal information from the following
sources:
-
Directly from you
when you place an order, create an account, subscribe to
communications or contact us.
-
Automatically
when you use our website, through cookies, pixels, server
logs and similar technologies.
-
From service providers
such as Shopify, payment processors, delivery companies,
analytics providers and customer support tools.
-
From third-party partners
where permitted by applicable law.
03
How we use your personal information
We may use your personal information for the following
purposes:
-
To provide, operate and manage our Services.
-
To process payments, orders, deliveries, returns, exchanges
and refunds.
-
To provide customer care and respond to enquiries.
-
To create and manage customer accounts.
-
To send order confirmations, delivery updates and other
service-related communications.
-
To improve, personalise and analyse our website and
Services.
-
To send marketing communications where permitted and in
accordance with your preferences.
-
To detect, investigate and prevent fraud, misuse and
security incidents.
-
To comply with legal, regulatory, tax and accounting
obligations.
-
To establish, exercise or defend legal claims and enforce
our terms and policies.
04
Legal bases for processing
Where applicable data protection law requires us to have a
legal basis, we may process your personal information based
on:
-
Performance of a contract:
where processing is necessary to provide products or
Services you have requested.
-
Legal obligations:
where processing is required to comply with applicable law.
-
Legitimate interests:
where processing is necessary for our legitimate business
interests and those interests do not override your rights.
-
Consent:
where you have freely given consent for a specific purpose,
such as certain marketing communications.
05
Disclosure of personal information
We may disclose personal information to the following
recipients where necessary:
-
Shopify and providers supporting the operation of our
online store.
-
Payment processors, financial institutions and fraud
prevention providers.
-
Delivery, warehousing, fulfilment and returns partners.
-
IT, hosting, analytics and customer support providers.
-
Marketing and advertising partners where permitted by law.
-
Professional advisers such as accountants, insurers and
legal advisers.
-
Government authorities, regulators, courts or law
enforcement where legally required.
-
A purchaser, investor or successor in connection with a
business transaction, reorganisation or transfer.
-
Other third parties where you have provided consent or
instructed us to share the information.
06
Our relationship with Shopify
Our store is hosted by Shopify. Shopify processes personal
information to provide and improve its platform and related
services. Depending on the Services used, Shopify may
process information in multiple countries.
Shopify may also process personal information in accordance
with its own privacy documentation. You can read more about
Shopify’s privacy practices using the link below.
View Shopify’s privacy information
07
Cookies and similar technologies
We and our service providers may use cookies, pixels and
similar technologies to operate our website, remember your
preferences, understand website performance, prevent fraud
and support advertising where permitted.
Some cookies are necessary for the website and checkout to
function. Other cookies may only be used after you have
provided consent where required.
You can manage your choices through the cookie settings
displayed on our website and through your browser settings.
Disabling certain cookies may affect how parts of the
website function.
08
International data transfers
Your personal information may be transferred to and
processed in countries outside the United Kingdom or
European Economic Area.
Where required, we and our service providers use recognised
legal safeguards, such as adequacy regulations or approved
contractual protections, to protect personal information
transferred internationally.
09
Data security and retention
We use reasonable technical and organisational measures
designed to protect personal information from unauthorised
access, loss, misuse, alteration or disclosure. However, no
method of transmission or storage is completely secure.
We retain personal information only for as long as
reasonably necessary for the purposes described in this
Privacy Policy, including to:
-
Provide and manage the Services.
-
Maintain business, tax and transaction records.
-
Comply with legal and regulatory obligations.
-
Resolve complaints and disputes.
-
Prevent fraud and enforce agreements.
10
Your privacy rights
Depending on your location and applicable law, you may have
the following rights:
-
The right to request access to your personal information.
-
The right to request correction of inaccurate or incomplete
information.
-
The right to request deletion of personal information in
certain circumstances.
-
The right to request restriction of processing.
-
The right to object to certain processing, including direct
marketing.
-
The right to request data portability where applicable.
-
The right to withdraw consent where processing is based on
consent.
-
The right to lodge a complaint with the Information
Commissioner’s Office or another relevant data protection
authority.
To protect your information, we may need to verify your
identity before completing a privacy request. Some rights may
be subject to legal limitations or exemptions.
11
Marketing communications
Where permitted, we may send you marketing communications
about products, offers and updates.
You may unsubscribe at any time by using the unsubscribe
link in a marketing email or by contacting us. Unsubscribing
from marketing does not prevent us from sending essential
order or service-related messages.
12
Children’s personal information
Our Services are not intended for children, and we do not
knowingly collect personal information from individuals
who are not legally permitted to use or purchase through
our Services.
If you believe a child has provided personal information to
us, please contact us so that we can review and, where
appropriate, delete the information.
13
Third-party links
Our website may contain links to websites, applications or
services operated by third parties.
We are not responsible for the privacy, security or content
of third-party services. We encourage you to review their
privacy information before providing personal information.
14
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to
reflect changes to our practices, Services, technology or
legal requirements.
The revised policy will be published on this page with an
updated “Last updated” date. We encourage you to review this
page periodically.
15
Contact us
