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4.8 / 5 Rated (162 reviews)

Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress

Regular price £44.95 GBP
Regular price £89.95 GBP Sale price £44.95 GBP
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Mix & match across all collections

Some dresses are for occasions. The Jilana is for days when you want to look like you made an effort without actually making one. A relaxed, voluminous maxi in a crisp, lightweight fabric — V-neckline with a stand collar and button placket that keeps it from reading too casual, a gathered empire waist that releases into a full, sweeping skirt, and a layered ruffle hem that catches the air when you walk. The kind of dress that works at a seaside lunch, a farmer's market, a friend's backyard. Anywhere the day is unhurried and the light is good.

"I knew the Jilana was right the moment I saw the hem move. That layered ruffle at the bottom is what separates it from every other white maxi out there — it adds volume and rhythm without making the dress feel costumey or overdone. The stand collar with the button placket is the other detail I keep coming back to: it makes the neckline interesting without being complicated, and it means you can wear this with nothing around your neck and still look completely finished. In white it's the most classic — almost vintage French. In light blue it's softer, more relaxed, and honestly the one I reach for first on a warm morning." — Sarah Mitchell, Founder of Valora New York

Stand Collar with Button Placket — a structured, upright collar with a short button-front opening that adds a tailored, French-inspired quality to an otherwise relaxed silhouette.

Empire Waist with Gathered Skirt — a raised waistline with a full gather that releases into a voluminous skirt, flattering through the midsection and giving the dress its effortless, flowing shape.

Layered Ruffle Hem — a double-tiered ruffle at the ankle that adds movement, volume, and a playful finish that photographs well and moves beautifully in person.

3/4-Length Sleeves — hit just below the elbow for a relaxed, unfussy look that works in warm weather without feeling like a full summer dress.

Side Pockets — deep enough to be useful, set into the side seams so they don't interrupt the silhouette.

Two Colorways: White and Light Blue — white is the sharper, more classic read — pairs with sandals, espadrilles, or bare feet. Light blue is softer and more relaxed, and the colour that makes a summer tan look its best.

Linen-look ease. French collar structure. The maxi that makes any day feel like the good kind.

NOT SURE ABOUT THE SIZE OR HAVE A QUESTION? CONTACT US

Our customer care team is happy to help with sizing, products or your order.

Email us at: info@liora-london.uk

SHIPPING & RETURN INFORMATION

Today Only: Free UK Delivery with Full Tracking

Your order is dispatched quickly from our warehouse and delivered with reliable tracking across the UK for a smooth, worry-free experience.

ESTIMATED DELIVERY TIME:

6–10 Business Days after dispatch.

If your item doesn’t fit or meet your expectations, you can return it within 30 days.
Simply keep the product in its original condition and contact our customer support — we’ll be happy to help and take care of the rest.

MATERIALS

At Liora London, we believe true elegance begins with the materials we choose. Every piece — from our clothing to our jewellery — is crafted from carefully selected, high-quality materials designed to look refined and feel exceptional.

Our garments are made from soft, breathable fabrics chosen for comfort, movement and effortless sophistication. From smooth cotton blends to premium knits, each textile is selected for its durability, comfort and timeless finish. The colours may vary slightly from the images due to differences in screen settings.

Our jewellery is crafted from premium stainless steel, designed for long-lasting beauty and everyday wear. Water-resistant and tarnish-resistant, our pieces are made to maintain their shine without fading or losing colour — even with frequent use.

Our approach is simple: timeless design, elevated by quality materials that are made to be worn, enjoyed and trusted — season after season.

Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress

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CUSTOMER LOVE

RATED 4.8/5 BY 50,000+ WOMEN

Elegant styles, beautiful quality and a boutique experience women keep coming back for.

★★★★★ TRUSTED BY THOUSANDS OF WOMEN ACROSS THE U.K.
Sarah M.

Sarah M.

Verified Buyer • Manchester

★★★★★

“The fit is beautiful and so flattering. I felt confident the second I put it on, and I’ve already had so many compliments.”

Elegant Dresses
Claire W.

Claire W.

Verified Buyer • Birmingham

★★★★★

“I was honestly surprised by the quality. The fabric feels lovely, the sizing was spot on, and it looks much more expensive than it is.”

Premium Quality
Helen T.

Helen T.

Verified Buyer • Bristol

★★★★★

“Everything about my order felt elegant, from the packaging to the dress itself. It arrived quickly and looked absolutely gorgeous on.”

Fast Delivery
Amanda R.

Amanda R.

Verified Buyer • Leeds

★★★★★

“I ordered a bag and a dress and loved both. The colours were exactly as shown online and the whole look felt polished and timeless.”

Bags & Dresses
Louise P.

Louise P.

Verified Buyer • Liverpool

★★★★★

“This is the first online boutique in a long time where everything felt considered. Stylish pieces, easy ordering and excellent service.”

Loved By Women
Nicola B.

Nicola B.

Verified Buyer • Newcastle

★★★★★

“The pieces are feminine without trying too hard. I bought one set first and came back for more because the fit was just perfect.”

Perfect Fit
Rachel S.

Rachel S.

Verified Buyer • London

★★★★★

“Absolutely lovely experience. The dress felt elegant, comfortable and age-appropriate while still looking modern and refined.”

Modern Elegance

ABOUT US

At Liora London, we believe fashion should feel effortless, elegant and empowering — whatever the occasion.

Created in London with a love for timeless style and modern femininity, every piece is carefully selected to help women feel confident, comfortable and refined.

Liora London is more than fashion. It is about presence, elegance and quiet confidence — with collections designed to be worn, loved and lived in.

Thank you for being part of the Liora London journey.

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